Our feed ads just look terrible. So we really wanted to find a solution that would allow us to customize them and bring some of that colorful originality and playfulness into dynamic remarketing because that's some of our most profitable ad revenue.
If you ask me, Bannerwise is the front-runner when it comes to creating dynamic ads. The ability to directly build and publish ads within Bannerwise helps us to work faster and smarter. The turnover time for production reduced, and the fact that even our marketers can design ads themselves is extremely efficient.
Our customized ads performed surprisingly well. We didn’t expect that before we started our test: even if results toned down after a while, ads created with Bannerwise perform significantly better than ads built with Facebook.
It's very easy to create a dynamic ad set. It's easy to set up and use and connecting it with Facebook is an absolute bonus. We see a lot of opportunities. We are now being more creative with our dynamic ads by adding dynamic elements and not making a simple static creative. As result, we are going to have an ongoing social ad campaign.