Comparing what our remarketing ads look like before versus what they look like now, is just night and day. It's not only going to help our ads be more effective through the whole customer decision journey but also have more fun with what a lot of people consider to be the boring ads.
It's very easy to create a banner set. The dynamic ad set with a feed is easy to set up and use. The connecting with Facebook is an absolute bonus and we see a lot of opportunities. We are now being more creative with the banners by adding dynamic elements and not making a simple static banner. And we are going to have an ongoing social ad campaign.
Our customized ads performed surprisingly well. We didn’t expect that before we started our test: even if results toned down after a while, ads created with Bannerwise perform significantly better than ads built with Facebook.
Bannerwise is the front-runner when it comes to creating dynamic ads. The ability to directly build and publish ads within Bannerwise helps us to work faster and smarter. The turnover time for production reduced, and the fact that even our marketers can design ads themselves is extremely efficient.